Techniques for Successful LinkedIn InMail Sales Prospecting

LinkedIn In Mail is the core of the LinkedIn platform for most sales managers. In Mail is one way to maximize your LinkedIn sales efforts. It is a great feature that allows you to directly reach out to business leads with high conversion rates.

LinkedIn In Mail works well for sales. But is it the right option for sales outreach. This guide provides key details on LinkedIn In Mail.

What are In Mail credit and how do I get them?

In Mail credits refer to the number of In Mail messages that you can send to LinkedIn users regardless of whether or not they are connected. The type of account you have will affect the number of In Mail credit that you get. A free LinkedIn account does not have any In Mail credit.

You will receive five In Mails each month if you have an LinkedIn Premium account. LinkedIn Sales Navigator Professional accounts provide 20 In Mails each month while its Team version gives you 30.

In Mail For Outreach: Is it effective?

Users are often frustrated by connection limits of 20 per day and 100 per week. Consider changing the way you reach out to users if that is your situation.

Moreover, if you're getting the new Linked in limit for connection like others, it's because of these reasons:

• Your acceptance rate is below 70% or lower on average.

• LinkedIn Profile is not properly populated.

• There are many pending connections requests.

LinkedIn can block your outreach connections requests at any time. This is despite the fact that you use the platform correctly and follow the regulations.

This is the latest update from LinkedIn. Get used to it. This will keep you alert and serve as a reminder to make LinkedIn campaigns more successful.

The good news is that LinkedIn will grant you some leverage if more than 70% accept your request for connection. You'll get more invites than the standard because more users are accepting your request. Closely tool important to engage with the content of your peers and clients to get back engagements.

LinkedIn's motivation behind this change cannot be determined. However, we can assume that they want to encourage more people to connect with other users, particularly those who know each other.

Imagine that you're suffering from the latest LinkedIn update. If this is the case, we have a new and more efficient solution. It will help you avoid connection limits and allow you to book many calls through automated open In Mails.

First, re-optimize the original outreach campaign. Here, you'll also need LinkedIn In Mails. Here are some methods to re-optimize outreach campaigns

Further building your customer personas

You must now have a clear understanding about your market and target audience. The following information should be known about your audience.

• What groups do they typically hang out with and why?

• What kind of content or LinkedIn posts they enjoy or are interested in.

• What content do they like the most.

It is important to know all about your target market so that you can define your B2B audiences.

Engages Users who are very active enjoy your posts but don't buy from them.

ICP People who work in the same field as you can seamlessly fit into your customer persona.

Event organizers -These people organize and host events related to your work. These events can be retrieved from LinkedIn and you can connect with other like-minded individuals.

Co-pilots These users include users with the same target audience but different solutions.

LinkedIn Open In Mail Best practices

It is better to look at the best LinkedIn In Mail practices before we talk about the automated In Mail outreach functions.

Keep these things in mind when you send LinkedIn In Mails. These are the best practices.

• Keep it simple and straight to the point

• Personalize.

• Include a CTA.

• Re-check the targeting.

Keep it simple and straight.

In Mails that are too long and out of context are not what people like to read. Many business people have hectic schedules and don't appreciate long LinkedIn messages from strangers.

In Mail messages can have a subject line up to 200 characters and a body paragraph of around 2,000 characters. These characters can grab the prospect's attention if they are used well. In Mail messages can also generate a higher response than traditional cold emails.

Personalize

This is another way of grabbing a prospect’s attention. The majority of users don’t like old LinkedIn templates or the stuff that isn’t new. If done right, personalization can work.

Many users also follow a traditional approach, such as names, organizations, and generic compliments. These are applicable to everyone. In this situation, conversational messages work better than formal ones.

Personalized messages are not meant to be generic and can only be used for one prospect. Your personalized messages or lines can't be used for all prospects.

Include a clearly defined CTA

Whatever your outreach campaign's goal, you must include a clear CTA in the mail.

If a prospect is reading your message quickly (which most people are), they will see a clear CTA near the end that explains what the message is all about.

Even if they see your message on-the-go and sense that it isn't asking for anything specific, they will dismiss your cold message as irrelevant and not bother reading.

If they see you asking for their preferred time and mode of communication, they may be able to discern that you would like to make a call. You can be sure that they will then read the rest of the message to decide if it's relevant.

Conclusion

We are now at the conclusion of this comprehensive guide on LinkedIn In Mail for marketing outreach campaigns.

LinkedIn InMail allows you to reach out to professionals and companies regardless of your business goals. You can also build a community of active followers to obtain qualified leads.